[title]
[message]Keratosis Pilaris

What is it?
Keratosis Pilaris, often called "chicken skin," is a common yet harmless skin condition caused by a buildup of keratin in the hair follicles. This leads to small, rough bumps, typically found on the upper arms, thighs, buttocks, or cheeks. These bumps are usually skin-colored, white, or red and can make the skin feel dry and flaky.

Causes
- Keratin Buildup: Excess keratin blocks hair follicles, causing rough bumps.
- Dry Skin: Lack of hydration worsens the texture and visibility of bumps.
- Genetics: Often inherited and more common in families with a history of skin conditions.
- Cold Weather: Low humidity increases dryness, making bumps more noticeable.

Tips
- Exfoliate Gently: Use products containing AHA (glycolic acid) or BHA (salicylic acid) to remove dead skin cells.
- Hydrate Daily: Apply a lotion with hydrating ingredients like glycerin or sodium lactate.
- Avoid Irritation: Use gentle cleansers and avoid hot showers to prevent dryness.
- Stay Consistent: Regular care helps reduce the appearance of bumps and softens the skin over time.

How we can help
Intensive Whitening Milk Scrub (2-in-1 Scrub-Mask)
- Usage: 2-3 times per week.
- As a scrub: Gently massage in circular motions and rinse off.
- As a mask: Apply a generous layer, leave on for 15-20 minutes, and rinse off with lukewarm water.
AHA + BHA Lotion: Daily hydrator with acids to unclog follicles and soften skin.
- Scrub: Gently massage onto damp skin, then rinse.
- Lotion: Apply daily to clean, dry skin.